LET’S PLAY!
Every toy needs a solution that makes it unique…
LET’S PLAY!
Every toy needs a solution that makes it unique…
… it’s the idea, always, that makes the difference!
Toy Design

HOT WHEELS WITH THE CLICK
Hot Wheels has always been synonymous with toy cars: for decades, it has brought the magic of speed and the roar of engines right to our fingertips.We’ve created several series under their license: for this one

BLUE LAGOON – B2 CARS
When you need to keep an eye on the budget, the right idea lets you keep all the fun, if not add to it! Some of the most successful toys we’ve developed for Kinder are based on innovative and cost-effective solutions

PENGUINS BY THE SEA!
A penguin comes out of your freezer and slips on the ice that has formed at its base, another one spins on its float as you push it, and there’s one surfing and another fishing

POWERBRAND FOR THE POWERPUFF
The term powerbrand is used when surprises developed under the same license come to life in different formats. That was the case with The Powerpuff Girls, a transgenerational icon from Cartoon Network

ASTERIAN APC TANK
Sometimes you’re fortunate enough to have the chance to create what you dreamed of at 10 years old, when you flew a kite and imagined it soaring beyond the clouds

SPACE BARBIE AND BEYOND!
Barbie isn’t just a doll, she never was. With Kinder Gran Sorpresa eggs, we had the honor of playing with a contemporary icon: from a classic ballerina to a cosmonaut floating through outer space.

A JURASSIC STRANGE NEW WORLD
For once, Universal’s prehistoric reptiles aren’t confined to a theme park where “nothing can go wrong”, but they’ve come straight into our homes! In this latest cloning, not from amber but from chocolate

SPINNING SURPRISES
Some “surprise toys” require a precise study of the internal mechanisms to ensure safe and engaging playability. Like the Dragon Spinners or the Spinning Helicopters, which can spin on your floor or your ceiling. Head-spinning!

VEER MYN TUNNELER
What lies under our feet? Sometimes you're lucky enough to have the chance to create what you dreamed of at age 10, when you were digging on the beach trying to reach the center of the Earth

FUNKO POP STREET STYLE
Every “family” of toys needs a specific graphic approach, one that takes care of pad print and sticker details while staying true to the brand’s identity. The Funko Pop Street Style series brings a touch

LABOR MECH 01
When it comes to model making, ideas take shape through precision and meticulous attention to detail. To go from the initial technical drawing to the model you’ve patiently built and that now guards

SPEED RACER
When the Speed Racers zoom across your table, a swirling trail of smoke follows behind them. Assembly consists of three main pieces and two stickers, and it’s completed by snapping on the rear flame.
Low cost and maximum fun!

PROMOTIONAL VIDEOS
If a picture is worth a thousand words, how much is a video worth? Well, even without doing the math for frames per second, we can tell you: a lot more!

SUPERCARS FOR SUPERHEROES
From the art deco version in Tim Burton’s films to the steroid-fueled one driven by Christian Bale, the Batmobile has been the dream of generations of aspiring superheroes. Superman flies, Flash runs faster